4th August 2016

Bronze sponsors

Deadlines

  • ASAP – [All] Company info provided
  • Aug 15th – [SGP] Venues and dates chosen
  • Aug 22nd – [GP] Marketing message provided
  • Aug 31st – [GP] Sponsor session details submitted to site
  • Sep 22nd – [All] Items that are to go to the events should be received by us by this date

Fun Bus

Each year we have a Fun Bus for transporting speakers and kit between venues. Usually, a single sponsor covers the cost for this. Sponsor employees are allowed to make use of the Fun Bus but we request some contribution is made to the Fun Bus – this can be in the form of beer or snacks!

Company info

We want to promote your company as much as we can. For that, we need information and art assets from you.

  • On the homepage, we use your logo (white or transparent background), company URL, and social links (Fb, Li, T) so please provide us with these.
  • Logos will also be used on banners so we need a high-res version of the logo. Ideally, this should be a vector graphic.
  • Each sponsor gets a page on our site that includes the company info, a bio, and links to some useful resources. Please supply the bio (up to 150 words) and links.

Marketing collateral

You can give us flyers, whitepapers etc to put in the swag bag. We’ll need a thousand of each insert provided. The maximum amount of different inserts you can give us depends on sponsorship level:

  • Supporter – 1 item
  • Bronze – 1 item
  • Silver – 2 items
  • Gold – 4 items
  • Premier – 5 items

We all know that getting these read by attendees and not just binned can be a challenge. Our take on things that make attendees more likely to read or make use of the marketing materials is to have the materials low on text and have a strong call to action for an online resource.

Deliveries

Various bits and pieces need to be sent to us and/or back to you.

Please send stuff to us at:
FAO Alex Whittles
Purple Frog
48 Walker Street, The Studio
Wellington, Telford
Shropshire
TF1 1BA

We send things to you via Recorded Delivery, especially as one of the things we’ll send you is our attendees entries to your competition! Please let us know who should be the FAO contact and what address we should send items to so that they safely get to you.

Attending

Sponsors are of course welcome to attend the events and submit technical talks that don’t market their company. Wearing company tshirts etc. is fine, but unless you have booth space at a given venue we request that you do not try to take up exhibitor space or otherwise cramp the style of sponsors who have paid to be on-site.

Add-ons

We keep a bit of room in the sponsor offerings to allow people to add extras that tailor a company’s engagement with attendees, according to budget and strategy. Sponsors can add on extras like popup banners at location(s), booth space, webinars, providing branded lanyards etc. If you see something you like from a section below that interests you, get in touch.

 

Swag

Everyone gets to give us a goody to put in people’s bags – we’ll need a thousand items for all the bags and we can do one of two things with the leftovers:

  1. Distribute amongst user groups for secondary benefits
  2. Send them back to you for you to use elsewhere

Prizes

Competitions occur at each event. Attendees provide QR slips with details on and a winner is drawn at the end of the day for each sponsor that provided a prize for that venue. The five prizes should have something physical to give away to each winner. If something like a license or an Amazon voucher is being given away and requires action from the sponsor – we must have something to give away on-site that includes the steps the winner needs to take to redeem the prize directly from the sponsor.

Competition data

The competitions garner opted-in attendee data. Data contained in the QR code includes the individual’s name, company name, email address, telephone number (where provided), their field of work and seniority level, and which event the slip is from.

Normally we will gather the entries and post these after the events via recorded delivery (please see the deliveries section). If a sponsor is on-site at all events they can choose to take their slips at the end of the day. We don’t recommend this unless the same employee is at all events to ensure continuity.

The entry slips will need a QR scanner to be read. We recommend that you usescan.me as it has apps for most devices and the details sync to a history section on the site, enabling a mass download of data in the form of a CSV. The exact format of the data can change, but if it requires transformations we’ll provide an Excel helper file – so come back later for that.